It’s evident that the evolution of social media has a clear impact on marketing.

Here it is a marvelous list of data that exists on the web about social media, though is by no means even close to all of it.

Recently, Social Media Examiner released a really interesting research report packed full of social media related data and statistics.  That report was the inspiration for this post, so we’ll start off with a video from Social Media Examiner that summarizes its newly released research.

Videos

Industry Report Overview from Michael A. Stelzner on Vimeo.

JESS3 / The State of The Internet from JESS3 on Vimeo.

By Peter Wylie
Published March 9, 2010

Just as marketers are getting a handle on Facebook, Twitter, and YouTube, a fresh group of social media networks are poised to make a splash in 2010.

These networks have not reached mass adoption yet, so it’s not necessary to get active on all of them immediately.  But remember, Facebook only took 6 years to reach 400 million registered users.  You should keep an eye on these five upstarts to see if their innovative services attract large audiences in the near future.

Why You Should Pay Attention

Learning the ropes on new services before they gain mass traction can help you get value from them faster once they catch on.  Monitoring the innovations in the social media space also gives you an indication of how the market is changing and will evolve over the next few years. Marketers should stay abreast of broader market trends to assure their messages stay relevant.

The 5 Social Media Sites You Should Explore

Read the rest of this entry »

Social media took a wild ride in 2009. The mainstream press fell in love with Twitter, Facebook grew aggressively and a new wave of companies starting taking social media seriously as a business tool. Below are 10 secrets to staying on top of it all in 2010

1. Pay Attention to the Metrics
You can’t manage what you can’t measure. Chief Marketing Officers are going to pay more attention to metrics and tie in social media more directly to overall business goals, not just web-related goals. When starting up new project agree on what the metrics should be and what goals are appropriate.

2. Scale Good Habits
As you grow, make sure you match your structure, policy and guidelines to your organization size. What works with 2 people won’t work with 20 people. All in all your structure should encourage good habits. Your entire team should be motivated to respond quickly, post consistently and talk like a human. Speaking of policies and rules…

3. Have Rules, But Trust People
As your social media strategy matures, you’ll add in more rules and guidelines. However, you can’t have a rule for every situation. You need to trust your team. Lead by example, don’t manage with rulebook.

4. Creativity & Personality Trump Big Budget
Social media is definitely one of those areas in life where more money doesn’t always win. Two of the most powerful ingredients in social media are creativity and personality. They are the key to having a viral message and to being a trusted resource. They are also essential to discovering useful strategies and tactics. You can’t be afraid to try something new or go against the grain.

5. Listen Listen Listen
Don’t focus so much on you and your message. Put that farther down on your To Do List. Focus first on your customers. Hear what they are saying, see what they’re up to. Once you’ve been able to connect, and figure them out, then see how you can help.

Source: SlideShare

Today, twitter is debatably the most relevant website. Millions of Twitter users log on a daily basis. Then go ask your self: what is all the publicity about? Why has this apparently incredible simple website taken the internet by storm? What is so tempting about Twitter?

In a nutshell, the beauty of Twitter lies both in its simplicity and its plea to a variety of different audiences. In addition, it has been helped along by a number of famous sponsors. Below are some of the key reasons that Twitter has become and remained so successful.


1. Twitter is a common occurrence that has soaked for every level of the world’s landscape. Entertainers, stars, politicians, businessmen, factory workers, students, and stay-at-home moms all enjoy using Twitter. The variety of people using Twitter is amazing; it has become a wonderful way for people from different walks of life to connect.

2. Twitter has been recognized by major stars such as Ashton Kutcher, Oprah Winfrey, Larry Jones, and many other high profile celebrities. Even politicians have joined the movement. Twitter has helped the general public feel more connected to these icons and in doing so, has become the medium by which the gaps in world communication seem to have miraculously been narrowed.

3. As a whole, Twitter has infused the media. When Twitter crashed on August 6th, 2009, it made the nightly news on ABC. There aren’t many websites that would receive national media attention if they stopped working for a few hours. Somehow, some way, Twitter has become an aspect of everyday life.

4. Twitter has turn out to be an innovator in terms of marketing and advertising. Products and services are promoting using Twitter. It has become the internet equivalent of the television commercial, without the cost.

5. Twitter appeals to the speed of today. People to any further want to sit down, write blogs, and they don’t want to read long write-ups either. The 140 character limits on Twitter certify that you are concise in your writing. It also makes for easy reading and information that is broken down into easily edible morsel.

Time will tell what the future hold for Twitter. Is it a fashion that will pass away soon or will it be used gradually for marketing or will social networking take over? As of now, there is no sign of the Twitter prodigy stopping, so you might as well jump on board.

Twitter is a very popular social networking site with millions of active and registered users. Utwitbook helps you to find people of your interest from these millions effectively. Using the straight forward search function in this site you find twitter-ers sharing similar interests, professions and attributes. If you want to find people on Twitter effectively then Utwitbook is the site you have look for. With advanced still simple search options it is possible to find about anyone on Twitter.

You can perform straightforward search in this site to find people just by typing username. To find users better by profession, bio, location, URL host, etc use advance syntax. For example if you like to find people by location just type loc:locationname. You can then sort search results by number of followers, latest updates and relevance.

Click on the username in the search results to know more about select user. Know number of followers, following and tweets made by the user instantly. Also find if there are any recommendations made on a select user. When you hover your mouse on user’s image you will options to recommend, follow/unfollow and mention @username message.

Build your Twitter circle by finding users who share similar profession, interests, location and many other attributes using Utwitbook. Browse through the site to know and find more interesting functions. Do not forget to retweet if you liked this article.

Twitter is one of the biggest social networking sites with millions of users from all around the world. This is a right place to find people who share same interests like you and make friendship with them. LocaFollow is a web service that allows you to easily find people on Twitter based on their bio and location. You can sign in with Twitter to use this sites services for free.

locafollow

It is very easy to find people around you or in your city who share same interests like you on Twitter. LocaFollow in one such site that makes things as simple as possible. When you first open this site you can see a Bio and Location fields in it. Fill these fields and click on search to find people around you.

For example if you are looking for bloggers in your city then type blogger in the bio field and your city name in the location field. Twitter users who have entered blogger in their bio and whose location matches with the location you have specified will be displayed on the screen.

locafollow_search_results

Each search result displays Twitter username, avatar, member since, and bio details. You can also see how many people do he/she follow and following and number of tweets made. Also the latest tweet from the user will also be displayed.

You can visit a person’s Twitter profile directly by clicking in the Twitter avatar. To follow a person just click on the Follow button or you can choose to follow many people at a time by flagging them. To flag a person just click on the button that is present above Twitter avatar. Then click the Bulk Follow button at the top that’s it now you will be following all the people that you have selected.